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“We need to offer that to our Scandinavian customers… this is one way to keep growing SAS and building a stronger SAS for the future and continue our expansion for the next few years.” “We are always offering competitive prices… and our customers are expecting really good prices, while expecting a really good network and time schedule,” Fredrik Henriksson, head of media operations for SAS, told TPG. SAS currently has 30 A320neo aircraft on order. Operations would begin with up to eight new Airbus A320neo aircraft split between the two air bases. Using its 20 daily departures from Great Britain as an example, SAS noted in an interview with The Points Guy that it could reduce overall costs while retaining a high level of service. Instead, the airline noted that the new AOC will allow the carrier to lower its internal costs, while maintaining the current safety standards and passenger experience. Using a similar strategy as Norwegian Air and other low-cost carriers, by opening the Irish company SAS will enjoy the advantage of lower labor and international flying costs between Europe and Scandinavia. The new AOC would not operate as a low-cost carrier for SAS, and would not directly compete with Norwegian Air or other carriers on international routes.
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The triple-flag carrier announced that the new AOC would be based in Ireland, with operating bases in London and a to-be-determined location in Spain. In order to keep up with increased competition for international travel, Scandinavian Airlines (SAS) is planning to open a new air operator certificate (AOC), but not to open a new low-cost carrier.